According to real estate industry reports, “II Combined”, the Korean parent company of the world-famous eyewear brand Gentle Monster, purchased a luxury single-family and duplex house with a total area of ​​305.62 square meters in Gangnam District, Seoul for 28.5 billion won in cash (22.3 million USD), becoming a South Korea’s largest real estate acquisition so far this year, and no loans were used.

The company’s strong growth momentum and financial strength don’t stop there. In November last year, “II Combined” spent 34 billion won to build a commercial and residential complex with a total area of ​​445.21 square meters.

BLACKPINK member Jennie reportedly played a key role in these achievements, as her collaboration with Gentle Monster significantly increased the brand’s global visibility and solidified its market position.

People often refer to Gentle Monster’s sunglasses as “Jennie’s sunglasses,” which propelled Gentle Monster to the international stage, and many celebrities fell in love with this fashion trend, showing off the stylish glasses in Jennie endorsement campaigns.

The brand’s client list includes Beyoncé, Rihanna, Gigi Hardy, Travis Scott, Kendrick Lamar, Susan Sarandon, Deeda Swinton, Weird Bi Celebrities such as Leigh, Dua Lipa, Hailey Baldwin and Jaeha Oh.

Korean netizens were amazed after seeing Jennie’s influence, and they commented:

“28.5 billion won in cash? Jennie is really amazing,” “Great economic benefits!” “I know this brand because of Jennie,” “Sure enough, Jennie’s influence is so great “It’s amazing,” and “Oh, the effect of the spokesperson is really obvious.”