The cancellation of NewJeans‘ pop-up store event has sparked significant discussion within the K-pop community. Originally scheduled to run from May 1 to May 13, 2025, the event was abruptly called off due to concerns over unauthorized involvement by a fan union. The brand behind the event acknowledged this misstep, admitting that the fan union’s participation had not been properly authorized, leading to the decision to cancel the store.
This incident is part of a broader pattern of challenges faced by NewJeans and their agency, ADOR. In July 2024, a planned anniversary event in Gwangju was also canceled after ADOR raised concerns about unauthorized use of the group’s intellectual property by local organizers. These events highlight the complexities of managing fan interactions and the importance of proper authorization in organizing events related to popular K-pop groups.
Despite these setbacks, NewJeans continues to engage with their fanbase through various channels. Their previous pop-up stores, such as the “Bunny Land” collaboration with Spotify, attracted significant attention, drawing thousands of visitors and showcasing the group’s popularity. As they navigate these challenges, NewJeans remains committed to providing meaningful experiences for their fans while ensuring proper management and authorization of related events.
